Montreal - Monday June 8, 2020
The management of ICM is pleased to announce today an important partnership with CTV which will give way to a very beautiful TV campaign for the next 12 weeks with more than 350 30-second commercials will be broadcast on CTV Montreal, known for a long time as CFCF 12.
This campaign is part of a plan developed by the ICM visibility-strategy committee to reach the English-speaking community in Montreal. Of course the project was carried out thanks to the great generosity of CTV and a big thank you to Jed Kahane, news director for the station, Linda Fraraccio, responsible for community relations and Danielle Cyr account director and responsible for campaign.
Recall that in the beginnings of Info-Crime and more specifically in the 90s, this Montreal television station played an important role in particular with the broadcasting of reconstructions of criminal events presented by agent William Bumbray.
In addition, it should be noted that the global agreement with Bell Media will also provide visibility on the CTV News website for 3 months and in the fall a radio campaign on CJAD will follow.
Once again, the Info-Crime Montreal Board of Directors thanks CTV for its generous contribution to the realization of the project. The success of Info-Crime Montreal and its fight against crime rests on three ingredients: the collaboration of citizens, the media and the police, and it is together that we are able to increase the feeling of security of Montrealers.